Where to start the employee
recognition journey…

We can help you understand the pros and cons to running an external employee recognition programme. With independent judging and milestone awards, we have an easy to use programme which is ready to start now.

Only the employees of organisations using The WOW! Awards employee recognition programme can be nominated.

If you would like to nominate a person/team for The WOW! Awards, please find the member company here and click through to their nomination page.

The WOW! Awards is a company who offer ongoing loyalty and employee engagement tools that can help you to create a culture of excellence and make it easy for customers to say ‘Thank You.’ It works every day of the year and is all about catching your people doing things right!

Sincere recognition is one of the most powerful ways to improve employee engagement; creating a great place to work, a great place to be a customer and great results.

Your customers can nominate an individual employee or a team for The WOW! Awards using an online portal that can be embedded within your own website. These nominations are independently judged by The WOW! Awards against agreed criteria and the best nominations are recognised by a certificate presented to your employees. The WOW! Awards is quick, easy, effective and a proven way to improve employee engagement and is capable of providing a substantial return on your investment.

Click here for a short introduction video.

The WOW! Awards is being used by some of the very best service providers in the UK and Australia. In the public sector that includes the NHS, local authorities, universities and colleges. Private sector users include utilities, construction, property management, charities, housing associations, leisure, property and facilities management and financial services.

The WOW! Awards started in the UK and is now spreading to Australia and the USA. If you would like to speak to some of our customers, please do let us know. We’d be delighted to put you in touch.

See our client list here.

Telling your customers that you are using The WOW! Awards is very powerful step towards raising your own standards and telling your employees that you are going to be catching them doing things right is motivating in itself.

Customer retention, sales, employee performance and finances are all improved through The WOW! Awards. The return on investment is impressive and typically you should receive payback in less than three months.

You may also find that The WOW! Awards generates a powerful range of testimonials for your organisation, helping to attract new customers and enhance your brand.

Other benefits include being able to identify ambassadors, re-define the type of people that you recruit and identifying specific training needs.

Speaking of training, we know that many organisations struggle to keep the momentum and enthusiasm going after a training programme has ended. The WOW! Awards is a powerful way of adding stickability to your training programmes. With the new skills that your people have acquired, they should start to receive even more positive feedback from your customers. This is the fuel that creates continuous and never ending improvement.

The WOW! Awards creates:

  • A Great Place to Work – Increasing employee satisfaction, engagement and retention as well as decreasing absenteeism and attrition. Just think how much this might save you in a year.
  • A Great Place to be a Customer – Increasing customer loyalty, creating a culture of service excellence by “catching your people doing things right”.
  • Great Results – Winning new and retaining current customers, increasing performance and efficiency.

A special note from our Chief Executive, Derek Williams…

“Something that I especially like about The WOW! Awards is how it can link front line behaviours directly back to the corporate strategy and values. Nominations can be analysed against the values of the organisation and recorded on the certificates. As a Chairman or CEO, there are few things more powerful than to present a certificate of achievement and be able to say how this links directly to our corporate values”.

You simply inform your customers that you are using The WOW! Awards and invite them to take part.

The customer has a great experience

Make it easy for your customers to say ‘thank you’ with one of our simple programmes.

We can help you capture the golden moments of your service delivery, using our online Employee Recognition Platform.

Share positive feedback

Make sharing great feedback with your employees and managers effortless.
Our recognition solutions allow positive customer feedback to circulate through your business without you lifting a finger.

Recognise Employees

Celebrate your successes and take real pride in what your teams achieve for your customers.

Track progress

With our personalised Reporting Suite, you can find your top performing employees and departments, as well as produce visual dashboards.

Promote best practice

Focus on the behaviours your customers love and encourage them in the workplace.

Create a culture of service excellence

Let the benefits of employee recognition transform your business mindset.

We know that your business is going to be both special and different. Users of The WOW! Awards often modify the process to make it work for them. If you would like to discover how to make this work within your organisation, we would be delighted to hear from you please email for more details or call us on +44 (0) 1438 310191

For as little as £10 per employee per year, The WOW! Awards is always on. We make it easy for your customers to catch your people doing things right.

Your investment is based on the nature of your business and how many of your employees will be part of the programme.

If you would like to discuss this in more detail, please contact us now on + 44 (0) 1438 310191 or fill out the Contact Form.


We absolutely guarantee what we do for the first six months from when your licence starts. If you are not satisfied for any reason we will refund your investment.

It takes a minimum of four weeks to set up employee recognition programme. With our help, we would recommend that you spend some time thinking through the process and how you will make it work in your organisation. You will also need to communicate your plans with your employees and your customers. Typically, from giving us the go-ahead to starting to receive nominations should be no more than six weeks.

We will not use your personal data for any other purpose than for this nomination. We will not share your personal data with any other person or company. Full details of how we use personal data are available in our Privacy Statement.

If you have any further questions regarding out Privacy Statement, please send your email to

The Gala Awards Event is an daytime event.  It’s a day to celebrate the very best of the best employees and organisations during the last 12 months.

Click Here to view last year’s event.


To be considered for The WOW! Awards, you must be a member of The WOW! Awards Community. Members pay an annual licence fee depending on the size of their company and are part of an ongoing programme to recognise and celebrate individual achievements.

If you are interested in learning more about becoming a member and how we help organisations with employee engagement and improving customer service, please contact us on +44 (0) 1438 310191 and we’d be delighted to talk through how it might work for your organisation.

In 2018 more than 400 people attended this ceremony. Each year, the ceremony just gets better and better and our numbers are rising all the time.

The majority of winners will be front line individuals and teams. We like to see finalists supported by their senior management. This is a very special red carpet day out! Many of the finalists may never have been to London before and almost all of them will have never experienced a ceremony on this scale before.

‘This has been the most exciting day of my life since I got married! And that was sixty years ago!”

Mary Roads, lollipop lady Warwickshire County Council

Yes, your friends and family are more than welcome to come along to Gala Awards Event. If you would like to purchase additional tickets, please coordinate this through your company as we do have special ticket prices for groups of 10 or more.

Working with a variety of businesses, our employee recognition
programmes are embedded with these organisations.

If you have any further questions or would like to have a demo, please contact us.