Who are The WOW! Awards?

The WOW! Awards have been in operation since 1997 and was created by Derek Williams having a vision of a world full of compliments and great feedback.

Too many organisations were putting too much energy and people into solving complaints.​

With people being recognised for doing a great job instead of focusing on the negatives, it allowed people to feel pride in their job.

We develop and manage some of the best customer loyalty and employee recognition programmes. We have offices covering the UK and Australia and expanding each day with a client base from Utility Services, Healthcare, Property Management and Education plus more. The employee recognition programmes can be adapted to fit your business however large or small, we will also offer the personal touch of the service.

Making it easy for your Customers

The customisable Employee Recognition Programme enables your customers to nominate your employees online and to give positive feedback.

We do not use any algorithmic channels from a computer to judge the nominations, we have manpower in the office reading every single customer compliment and then we make it known to the person being nominated. They should know that someone has appreciated their customer service and why shouldn’t they!

The WOW! Awards is all that we do

We are making this work for you every single month; judging the nominations and coming back to you with customised certificates and/or digital certificates for the winners. You never need worry about a customer compliment going missing again or an employee not receiving the recognition they deserve for a job well done.

Many of the larger organisations using The WOW! Awards will receive in excess of 250 customer nominations per month. Over the last year, 34% of nominations resulted in a certificate!

The WOW! Awards employee recognition programmes and milestone awards can help you to start or enhance an existing employee engagement programme and improve your customer service. It’s quick, it’s simple, customers love it, employees love it and it really works!

A 5 minute interview with Derek Williams giving you insight into how The WOW! Awards can help organisations engage with their employees and recognise great customer service.


Is often key to making this work. Although we are passionate about our Employee Recognition Programme, we also offer a Suggestion Management Programme and Milestone Awards. Each one of these programmes can work independently of each other or merge them together.

Would you like to know what our
clients think?

Read some of our client case studies

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See why our clients use The WOW! Awards

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Perhaps you need a little re-cap

About us

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Why should I join The WOW! Awards

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If you would like to discover how to make this work within your organisation, we would be delighted to hear from you. Please fill out the contact form or call us now on +44 (0) 1438 310191